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Avaya and BT Wholesale Launch Avaya Cloud Solutions for UK Businesses


Avaya and BT Wholesale launched Avaya Cloud Solutions, the UK’s first cloud-based utility communication service.

  • New cloud solutions will be available for mid-to-large sized organisations through Avaya and BTW channel partners
  • Businesses will benefit from greater flexibility, plus the industry-leading reliability and expertise of BTW and Avaya
  • Channel partners given the tools to build on the cloud offer with value-added services to create innovative commercial proposals


Guildford, UK. – June 9, 2015 – Today, Avaya and BT Wholesale launched Avaya Cloud Solutions, the UK’s first cloud-based utility communication service. The new cloud-based services, available through BT Wholesale channel partners, enables organisations to access Avaya Customer and Team Engagement Solutions delivered over BT Wholesale’s high speed, high-quality Ethernet network via a pay-as-you-go model. Avaya Cloud Solutions are based on the company’s market-leading Avaya Aura® Contact Centre and Unified Communications capabilities.


Avaya Cloud Solutions makes it possible for businesses to purchase the capacity and services as they require without large upfront capital costs and the usual purchase commitments, and to make significant savings on the costs of their calls and inbound services. The pay-as-you-go business model helps businesses respond quickly and flexibly to accommodate changing business demands, improve the customer experience, expense management and profitability. 


Organisations will only be charged based on their usage, allowing them to more effectively align costs to revenue. For example, businesses can scale the technology down to 50 contact centre seats or 250 UC seats or up to over 10,000 as their needs require. . 


Avaya Cloud Solutions will support a range of hybrid customer scenarios, supported by comprehensive managed services, to help existing Avaya customers transition from on-premise deployments to new cloud-based services.


The service will also provide companies with the kind of bespoke and adaptable communications applications, and service level guarantees which have previously only been available at an enterprise level and at significant cost.


Channel partners that offer Avaya Cloud Solutions will benefit from the combined reach and market share of both companies, exploiting economies of scale, streamlined provisioning and configuration tools, and faster speeds to market. They also will be able to build innovative commercial proposals for their customers, differentiating on both price and service. 


James Hennah, director, channel and carrier sales, BT Wholesale said: “Today’s launch enables our channel partners to address mid-market and enterprise customers with a service that harnesses the combined strengths of BT Wholesale and Avaya without hefty capital investments. It means they can offer their customers a high-quality, distinct and future-proof service which harnesses BT Wholesale’s market leading Ethernet network.” 


Joe Manuele, vice president of Global Cloud Services, Avaya said: “Avaya Cloud Solutions, delivered by BT Wholesale, gives UK businesses a new path to greater business agility and support that will help them drive more successful business outcomes. Organisations now will have the ability to access Avaya’s industry-leading Customer and Team Engagement Solutions as a service through BT’s network, one of the world’s most reliable and secure Ethernet networks.”


About BT

BT’s purpose is to use the power of communications to make a better world.  It is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. BT consists principally of five customer-facing lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach. 


For the year ended 31 March 2015, BT Group’s reported revenue was £17,979m with reported profit before taxation of £2,645m.


British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. 


For more information, visit



About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit



Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.


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