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Dubai Financial Market Prepares for the Future with Avaya SDN Fx


Technology architecture refresh will optimize service, increase stability and scalability


Dubai, UAE; 2015: The Dubai Financial Market (DFM), the leading exchange in the region, is now powered by Avaya’s SDN FX fabric networking technology. The exchange has selected this solution for its ability to effectively and efficiently cater to day-to-day needs, while also offering the convenience of scalability to grow and provide a superior end-user experience.


Hassan Abdulrahman Al Serkal, Executive VP, Chief Operations Officer, and Head of Operations pision at Dubai Financial Market, said: “As DFM has constantly been a market leader in optimising the most advanced technologies since its inception in the year 2000, we always select the cutting –edge solutions as we want everything to be reliable, cost-effective, and efficient. Avaya has been selected as our strategic networking partner as it enabled this, with a stable network solution that is powerful enough to exceed our current requirements as well as guaranteeing simple and efficient business continuity setup. Scalability is an especially important consideration for us given the cyclical nature of financial markets, and Avaya’s SDN Fx enables us to expand the network we already have, encompassing any potential business requirements without the need for costly replacements.”


The Avaya solution for DFM’s infrastructure covers four locations, including its main site, a disaster recovery site, plus connectivity to the Abu Dhabi Security Exchange and to the BT-London data centers. Intermediate distribution frame (IDF) locations are spread throughout DFM to provide data and voice connectivity at every desk. The IDFs contain stacks of AVAYA edge switches to connect to the production and the test environment.


Mohammed Areff, Vice President, Middle East, Africa, and Turkey, Avaya, said: “A business environment such as DFM’s calls for a superior degree of business continuity, which is crucial to avoid service interruption that could mean money lost. Avaya’s SDN Fx architecture specializes in multi-site virtualization for sub-second failover and mobility of resources between sites. This will increase our confidence to provide more and better services to our users.”


The Avaya SDN Fx architecture will encompasses the breadth of the DFM network, providing a single end-to-end service and a simplified, agile and resilient infrastructure. Network configuration and service deployment will be faster and easier.  With this architecture, DFM can optimise its trading-based multicast services, migrate from legacy technologies, and introduce new services and changes quickly and efficiently.


The Avaya SDN Fx architecture is the first to deliver “connect anything, anywhere” simplicity, shaving weeks in provisioning time by allowing devices and users at the network edge to be added easily to the network. Built on the Avaya Fabric Networking technology, it features new products and capabilities for a complete solution that delivers on the promise of SDN, without the hidden complexity that comes with towering and complicated overlays of software and hardware.


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premise and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit


About Dubai Financial Market: Dubai Financial Market (DFM) was established as a public institution with its own independent corporate body. DFM operates as a secondary market for the trading of securities issued by public shareholding companies, bonds issued by the Federal Government or any of the local Governments and public institutions in the country, units of investment funds and any other financial instruments, local or foreign, which are accepted by the market. The DFM commenced operations on March 26, 2000. Following its initial public offering in November 2006, when DFM offered 1.6 billion shares, representing 20 per cent of its paid-up capital of AED 8 billion, DFM became a public joint stock company. Following the IPO, the Government of Dubai retained the remaining 80 per cent of DFM Company through Borse Dubai Limited.




Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.



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