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True IDC Launches Avaya Agent for Chrome in Thailand


True IDC Launches Avaya Agent for Chrome in Thailand

  • Avaya Agent for Chrome offers significant efficiencies, flexibility and low cost of ownership to Thai businesses
  • True IDC is the first to offer Avaya’s browser-based contact center agent solution in APAC
  • Builds on the existing relationship between the two companies that also offers video conferencing-as-a-service to businesses in Thailand

Bangkok, Thailand – Avaya, a leading global provider of communications solutions that enable customer and team engagement, and True IDC, Thailand’s leading Internet data center and cloud service provider, today announced the launch of Avaya Agent for Chrome in Thailand. This innovative, cost-effective Customer Engagement Solution combines Avaya’s market-leading contact center solution, Avaya Call Center Elite, with a Google Chrome device. Customer service agents access Avaya’s leading contact center agent, typically using a Chromebook supplied by True IDC, through a highly secure and easy-to-use WebRTC-enabled interface.


Avaya Agent for Chrome provides important contact center management efficiencies and fast, cost-effective access to a full suite of technologies needed for real-time customer response. Agents can be equipped economically using a Chromebook and headset, which can help the contact centers of Thai businesses prepare for the unexpected, such as sudden spikes in call volume or coping with a natural disaster.


With no native software to download, a new agent can be up and running in minutes, not days. The application connects to Avaya systems securely – either on-premises or in the cloud – meaning customer service agents do not have to physically sit in the same building anymore, nor do they have to install applications on home computers when working remotely.


True IDC and Avaya have previously collaborated on delivering a video conferencing as a service offering to True IDC customers. The service leverages Avaya Scopia video conferencing technology to deliver a service that is simple to use, requires less bandwidth than other services and is already delivering significant time and cost savings to customers across the country.


Delivering exceptional customer engagement solutions to companies in Thailand has long been a focus for Avaya. The company was recently awarded the Frost & Sullivan Contact Center Vendor of the Year award in Thailand for the second successive year.


In a survey commissioned by Avaya in October 2014, 97% of consumers in Thailand said the way a company treats them before they spend any money impacts their ongoing relationship with the company and 83% would rather spend their money with companies that make it easy for them to buy products and services. Arming customer service agents with the right tools to deliver a compelling experience for customers promises to help Thai businesses of all sizes succeed in their growth objectives.


Announced at the annual Asia Pacific Avaya Technology Forum, being held this year in Bangkok, the agreement marks the first time Avaya Agent for Chrome will be made available in the APAC region. The solution was first announced in the US in December 2014.



“True IDC will help in accelerating the digital economy by enabling organizations to understand and take advantage of cloud solutions with faster deployment times and affordable investment levels. In  partnership with Google and Avaya, True IDC will provide world class communications solutions using a cloud-based Chromebook device from True IDC.”

Thanasorn Jaidee, General Manager, True IDC


“The ability to ramp up customer engagement capabilities quickly, easily and cost-effectively should be music to the ears of Thai businesses, especially since 2015 has been widely declared the Year of the Customer. Working with True IDC, and more broadly with Google, we look forward to making that a reality.”

Ray Teske, Regional Director, SI/SP and Alliances, Avaya



Avaya, True IDC, Google for Work, Google Chromebook, Customer Experience, Customer Engagement, Video as a Service, Contact Center


About True IDC:

True IDC is Thailand’s leading IDC service provider and part of the True Corporation group of companies. Many of its services are based around the company’s state-of-the-art data centers. True IDC was established in 2003 and its headquarters are in Bangkok. For further details visit


About Avaya:

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage. Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, please visit




Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.


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