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Avaya Announces Partner Award Winners at Partner Connection Day


Leading UK technology partners honored as Avaya celebrates the contribution of its partner community


Guildford, UK; 2016: Avaya, a global leader in business communications software, systems and services, demonstrated its commitment to its UK partner community, with leading partners being recognized at the recent Avaya Partner Connection Day in Guildford.


The Avaya Partner Awards celebrate the role Avaya Connect channel partners have played in driving Avaya’s success in the UK.


UK channel partners turned out in force for Avaya Partner Connection Day, where they heard from Andy Litherland, head of EU Channel and Ioan MacRae, head of EU Midmarket, as well as customers and other partners.


The UK Avaya Partner Award winners are:

  • Channel Salesperson of the Year: James Hicks, IP Integration
    IP Integration demonstrated 68 percent growth last year. James Hicks led one of its largest and most strategic contract wins, which has contributed enormously to this growth. Hicks demonstrated a deep understanding for both the customer’s needs and Avaya’s solutions.
  • Cloud Excellence: 6DG

    6DG was Avaya’s first partner for its IP Office hosted solution. Through its IP Hosted offering, 6DG has demonstrated its in-depth knowledge of the hosted solutions market and is now leading the way for the UK market to grow in this space.

  • Distributor of the Year: Westcon

    In the past quarter Westcon has achieved considerable growth in the areas of networking, contact centre and midmarket. It continues to increase revenues from its existing resellers through highly successful new incentive programmes, marketing collateral and training.  In the past year it trained over 400 partners and saw over 6,000 downloads of Avaya digital marketing collateral.

  • Marketing Excellence: Sabio
    Sabio continually demonstrates marketing innovation right across the Avaya portfolio using techniques including social media, customer engagement, events and PR. Its investment in marketing consistently delivers a high return on investment and is helping to fuel its continued growth.
  • Midmarket Excellence: Sabio
    Sabio has very quickly begun working with Avaya’s Midmarket Cloud Solutions and has developed its own hosted solution based on Avaya IP Office technology, to take advantage of the strong midmarket demand for cloud-enabled customer experience technology and to drive continued, joint growth.
  • Networking Excellence: c-ways
    c-ways has fully embraced the Avaya networking portfolio, including Fabric Connect technology. It has grown its networking revenues year on year and expanded significant contracts.
  • Technical Excellence: Maintel
    Maintel is a true leader in the adoption of Avaya solutions. Its consistent investment in its Avaya skillset has seen Maintel become one of the most highly Avaya Certified partners globally. For example, it recently became one of the first UK partners to complete the ACE-FX certification.


“The Avaya Partner Awards celebrate and recognise the role our partners play in driving Avaya’s growth and customer-centric strategy. We are investing and developing our partner ecosystem across Europe to enable more organisations to deploy technology that improves customer experiences, team and employee productivity and network performance.”

Andy Litherland, head of the channel for Avaya in Europe


Westcon UCC is delighted to receive the Avaya UK ‘Distributor of the Year’ award for the second year running. This is recognition and reward for the hard work, dedication and expertise the team have shown over the last 12 months. There has been a real focus on the value added services that Westcon provide and that has shown in the loyalty from our partners. We are looking forward to strengthening our partnership with Avaya over the next year and beyond to drive mutual success.

John Nolan, Sales Director, Westcon UCC


“As one of Avaya’s longest-standing Platinum Partners, Sabio is delighted to receive the 2016 awards for Midmarket Excellence and for Marketing Excellence.  We are especially excited about the launch of Avaya Midmarket Cloud Solutions – and we are looking forward to blending its hybrid cloud flexibility into our solutions portfolio. We've been an Avaya Connect Platinum Partner for the last twelve years and are constantly reinforcing our position as the smart choice for organisations looking for an independent Avaya partner that they can turn to for world-class contact centre solutions.”

Craig Pumfrey, Head of Marketing, Sabio


“At c-ways, we are committed to designing and supporting our customers’ IT strategies and supporting infrastructure.  Our client base is varied, yet all have commonality; they require agility, reliability, and resilience at a price that fits within their IT Strategy, and Avaya networking offers all of this which has allowed us to build these platforms for the last decade.”

Nick Jackson, Managing Director, c-ways


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit



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