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Avaya Appoints Ronald Rubens as Vice President for Northern Europe to Drive Opportunities Across the Region


Guildford, UK – 2016: Avaya, a global leader in business communications software, systems and services, today announced that Ronald Rubens has been appointed as Vice President for Northern Europe.


As part of the Avaya Way, the company continues to make changes where it needs to, and with vast opportunities across Europe, Avaya has organized its European business into Northern and Southern geographies to ensure it has agile teams that can take advantage of these opportunities, optimise its resources and better service customers throughout the regions as quickly and efficiently as possible.


Ronald Rubens has been appointed the Vice President for Northern Europe, comprising of Germany, United Kingdom, Netherlands, Nordics, Ireland, Belgium and Luxembourg.


Ronald brings a wealth of experience in the telecommunications and enterprise software industry having worked for Avaya before rejoining in September 2015.  Previously roles have included Chief of Staff EU, where Ronald was responsible for the Northern, Central & Eastern European region. 


Ronald’s focus in his new role will be to continue driving strong change within Avaya, championing its customer first culture, motivating his team towards delivering the digital transformation goals of their customers, and building a solutions-selling approach that aligns teams from across Northern Europe.


Avaya has also announced the appointment of Andrea Ragazzi as Vice President for Southern Europe, comprising of France, Iberia, Italy, Switzerland, Austria, Greece and Eastern Europe.



Nidal Abou-Ltaif, President, Europe, Middle East and Africa, and Asia-Pacific, Avaya: 

“Since joining Avaya, Ronald has consistently delivered outstanding results. We have seen him transform his team to deliver deeper engagement with large customers, while delivering channel initiatives in challenging yet promising parts of Europe, driving our transition to being the leading service and software business we are today. We are thrilled he will be leading our Northern Europe teams, as business appetite continues to grow in this region.”


Ronald Rubens, Vice President for Northern Europe, Avaya:

“I’m delighted to be taking on this role and continuing to build on our success across Northern Europe. My experience has shown me not only the huge market opportunity in this region, but also the immensely talented people we have within our Avaya team. I’m looking forward supporting our customers in the Avaya Way and ensuring we deliver services to our customers quickly and efficiently.”


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit



Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


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