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Avaya Highlights Digital Transformation Drive for Egyptian Financial Organisations


Avaya utilises platform of Cairo ICT to showcase transformational engagement solutions for banking and other sectors

Cairo, Egypt; 2016: Avaya, a global leader in business communications software, systems and services, and a key participant at Cairo ICT 2016, has commended the commitment to digital transformation in Egypt, both in the public and private sector. In particular, Egypt’s banking and finance industry is leading the nation’s digital transformation drive, with increased investment in communications and collaboration technologies transforming the customer experience.

Nidal Abou-ltaif, President, Avaya International, said: “We believe that Cairo ICT is a matchless platform from which to commence deep technology discussions with the Egyptian Government and industry, and we are proud to now count the National Bank of Egypt, Gulf Bank of Egypt, Bank of Alexandria, and the National Bank of Dubai in Egypt as customers with whom we have undertaken strategic and futuristic digital transformation.”

“At Avaya, with our global exposure, we believe that this inflection point in the Egyptian economy demonstrates two key facts. The first is that increasingly complex demands by Egyptian customers on business services such as banking have driven the stark need for digital transformation by organisations, simply to be able to provide the type and level of services that all connected consumers today expect from their brands. Secondly, the preference for proven global solution suites prove the maturity of the Egyptian ICT market, placing it on par with the ICT consumption habits and models in other world markets”, he added.

As a competitive and customer-centric industry sector, banking and finance organisations often take the lead in the digital transformation of an economy, due to their far stricter requirement for flexibility, security, regulatory compliance, and local and international connectivity. The strides taken by the banking sector in Egypt will prove to be a catalyst for many other sectors to follow, with the intention of modernizing operations, team collaboration, and customer satisfaction.

Abou-ltaif added: “We are here to demonstrate our strength, depth, and commitment to Egyptian organisations on their digital transformation journey. Our presence at ICT Cairo is with partners and customers, as we believe that it is our open platform and our partners’ creativity that bring about the best solutions for our customers.”

Dalia Albaaz, Chief Operating and IT Officer, National Bank of Egypt, said: “We have been on a strategic journey to digitally transform our offering, in response to what we are seeing as clear customer demand in an increasingly competitive market. With Avaya’s contact centre solution and consulting, the clear value has been in the customer experience, and we are happy to lead the way in building happiness among our key stakeholders – our customers.”

Nelly Mahmoud, Head of Communications, Emirates NBD Egypt, said:  “Avaya solutions have transformed the internal collaboration within our bank, and also enabled us to offer an unmatched seamless and intelligent experience for our customers when they interact with us. The dynamic and innovative communications solution from Avaya promises simplicity, and we see this as a key competitive differentiator for when our customers choose their banking partner.”

The Cairo ICT 2016 exhibition and conference, held between 27th and 30th November 2016, is under the theme ‘Digital Disruption Era’. The 20th edition of this annual event will bring numerous technology service providers under one roof, along with the sharing of knowledge and expertise by industry luminaries. Avaya is using this platform to showcase its digital communications, contact centre, and networking solutions, many of which can be accessed as software and in innovative consumption models.

The Avaya stand is number 5B3, Hall 5, Cairo International Convention Centre.

About Avaya
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications with integrated, secure networking— offered on premises, in the cloud, or a hybrid. Today’s digital world requires some form of communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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