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Avaya Introduces Smart Digital Transformation-as-a-Service to Europe at Avaya Technology Forum Dublin

  • SmartDXaaS, Avaya’s unique strategy to enable businesses to evolve digitally at their own pace and path, showcased at three-day event
  • “Smart City” ecosystem will highlight how Avaya’s next-generation technology solutions can be customized for any vertical industry or sector

Dublin, Ireland, 2016: Avaya is introducing its concept of Smart Digital Transformation-as-a-Service – SmartDXaaS – to organizations in Europe, with the business communications company highlighting its range of cloud-based solutions and professional services, designed to help organizations achieve their digital transformation objectives more easily and cost-effectively, at its flagship Avaya Technology Forum in Dublin, Ireland. 


While enterprise CEOs are increasingly placing digital transformation at the center of their corporate strategies, organizations need trusted partners that can help them navigate today’s uncertain environments, while preparing for the challenges of tomorrow. According to IDC, by 2018 70% of silo-ed digital transformation initiatives will fail due to insufficient collaboration, integration, sourcing or project management. Further, the biggest challenge facing CIOs today is talent shortages, according to the Gartner 2016 CIO Survey. With 89% of companies now competing primarily on customer experience, IT and business leaders need to overcome skills gaps and deliver on their digital transformation initiatives. 


At ATF Dublin, taking place from today at the Double Tree, Hilton Hotel, Avaya executives outlined how the company’s successful transition to a software and services-led organization is enabling it to drive SmartDXaaS. Software and services now account for approximately 73% of Avaya’s global revenue with sales coming from new and cloud enabled technologies and managed services as enterprises large and small increasingly look to deploy hybrid cloud solutions.


Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya said: “Through our successful transition to a software and services company, Avaya has aligned itself more closely with our customers’ needs. Our SmartDXaaS strategy enables us to leverage our vertical industry focus, expertise and innovative technology solutions to deliver digital transformation to our customers at their own pace and path, allowing them to react at customer speed, with the scalability and flexibility to navigate uncertain economic climates.” 


With Avaya Breeze™, the next generation of the Avaya Engagement Development Platform, organizations can more easily develop the mobile, customer-facing and cloud-migration applications that deliver enhanced business value and execute on their digital strategies. Avaya Breeze profoundly simplifies application development, allowing enterprises to integrate communications and collaboration into workflows, business processes and existing applications.


ATF Dublin will showcase Avaya’s vision for the endless possibilities of Smart applications, with the exclusive event hosting a complete “Smart City” ecosystem, featuring real-world presentations from public and private-sector organizations of its technology in action, demonstrating how solutions can be customized to suit any sector or industry-specific need. By leveraging Avaya’s vertical industry experience in key sectors – including Smart Education, Smart Healthcare, Smart Public Safety, and more – innovative private and public sector players are utilizing the latest technologies, such as mobile, cloud, social, Big Data and analytics, and the Internet of Things, to meet the needs of their stakeholders. 


At ATF 2016, attendees can uniquely experience: 


  • In-depth technical sessions and tailored expert engagement that showcase vertical smart solutions for governments and private sector businesses that streamline and simplify deployment. The showcase is presented in a “smart city” environment, with real deployment examples of key industry verticals, including smart public safety, education, hospitality, banking amongst others.
  • How customer engagement centers are using predictive analytics and artificial intelligence to gain valuable insights into their customers and employees, allowing creation of differentiated and personalized experiences. 
  • Avaya SDN Fx Fabric Networking architecture – the first in the industry to deliver “connect anything, anywhere” simplicity, allowing customers to more easily reap the benefits of network connectivity, reliability and security. SDN Fx enables enterprises to better leverage Avaya’s communications capabilities, and deploy communications-enabled applications and services agilely across the network.

ATF Dublin will also feature keynote presentations from Avaya’s global leadership team, industry experts, and key technology partners, with in-depth technical sessions and tailored expert engagement. Avaya will share and showcase roadmaps and solutions to help businesses improve operational excellence, enhance customer satisfaction and drive greater competitive differentiation. 


Event Details

Event website:                 ATF Dublin

Date:                                  May 10-13, 2016

Venue:                               DoubleTree, Hilton Hotel, Dublin, Ireland

For more information:  Email;

            or phone 0208 618 2925


Follow the conversation on how Avaya is leading Digital Transformation at the Avaya Technology Forum in Dublin on Twitter #AvayaATF.


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premise and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit



Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


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