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Avaya Redefines Customer Experience for GITEX 2016


Dubai, UAE;  2016: In a world where experience is everything, Avaya will showcase at GITEX Technology Week 2016 its latest innovations designed to enable companies to meet customer and employee expectations with true multi-touch communication capabilities. Along with customers and partners, Avaya will demonstrate real-world use cases for its cutting-edge solutions, highlighting how it is helping organizations in the Middle East and beyond achieve their digital transformation objectives.

With 89% of businesses today expecting to compete primarily on the basis of customer experience, organizations need to evolve digitally and deliver truly differentiated experiences to their customers and workforces. However, IT departments are struggling to keep pace: by the end of 2017, market demand for mobile apps will grow five times faster than internal IT organizations can deliver them, according to Gartner Inc. Companies need to be able to drive digital transformation initiatives and react to changing demand at customer speed.

At GITEX Technology Week 2016, Avaya will demonstrate cutting-edge solutions that create amazing experiences for both customers and employees, helping businesses to compete more effectively in today’s rapidly changing environment. Avaya, a global leader in business communications software, systems, and services, will highlight its latest products at GITEX, including:

  • Avaya Breeze:  the next generation of the Avaya Engagement Development Platform, which profoundly simplifies application development while delivering built-in capabilities for enhanced mobile, customer-facing and hybrid/cloud requirements.
  • Avaya Oceana: an extensible, software based solution for true multi-touch customer engagement, built on the Avaya Breeze platform.
  • Zang: a wholly owned subsidiary of Avaya, Zang is an innovative cloud communications platform and communication application-as-a-service that revolutionizes the way businesses can use communications to connect with customers and employees.

“Avaya is committed to helping organizations achieve their digital transformation goals, and enabling them to respond to changing customer demand. Speed is the new currency for business transformation – businesses need to understand, predict and map the customer journey in real time. GITEX Technology Week 2016 is the perfect platform for us to demonstrate Avaya’s ability to collect information and unleash its full potential, so we are very excited to participate yet again in this important event.”
--Mohammed Areff, Vice President, Middle East, Africa and Turkey, Avaya

About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications —technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Breeze enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.

All trademarks identified by ®, TM, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc. All other trademarks are the property of their respective owners.

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