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Avaya and Reflex Solutions to Help South Africa SMBs Transform with Hybrid Cloud Solutions


Reflex Solutions to deliver Avaya’s unified communications and contact center cloud offer to midsized businesses


Johannesburg, South Africa, 2016 – Avaya, a global leader in business communications software, systems and services, announced today a strategic alliance with Reflex Solutions, one of three certified Avaya Experts in South Africa, to deliver the advanced capabilities needed for digital business to midmarket companies in South Africa. The agreement will see Reflex provide unified communications and contact center hybrid cloud solutions to its customers, powered by Avaya IP Office.


Reflex Solutions is an IT solutions provider with more than 1,000 clients nationwide covering all sectors and industry verticals. Reflex will deliver Avaya Midmarket Cloud Solutions to its customer base, helping to move customers to cloud the way they want to, simplifying integration, leveraging product knowledge and experience and reducing the need for investment in new skill sets.


Based on the world-class Avaya IP Office platform, Avaya Midmarket Cloud Solutions are the only UC and CC cloud offers for midsize businesses in the market that utilize the same code base as on-premises deployments – allowing clients to protect their existing investment as they move to cloud. Coupling Avaya’s cloud solution with Reflex’s Data Center, Connectivity and 15 years of communications experience will ensure that clients get the maximum value from their cloud communications strategy.


Avaya Midmarket Cloud Solutions is the latest in a series of Avaya programs focusing on enabling channel partners and midsize companies evolve communications to meet today’s requirements for mobile, digital business. As the only company specializing in complex business communications, built on open and mobile software platforms and supported by a robust underlying networking infrastructure, Avaya is uniquely positioned to help organizations of all sizes in Africa benefit from its digital transformation-as-a-service – SmartDXaaS - model.



“We are delighted to work with Avaya to make their cutting-edge technologies available to midsized businesses in South Africa, allowing them to benefit from the same IT environment as larger enterprises, while meeting their budgets. Reflex Solutions is dedicated to adding the maximum value to our customers by providing them the choice of best-in-class solutions through leading edge capabilities and solutions, and working with Avaya enables us to achieve this goal.”
Greg Wilson, CEO, Reflex Solution


“We are delighted to partner with Reflex Solutions to support the midsized market – a vital component in South Africa’s economy.  By working with Reflex, we can combine and grow our client footprint, brandreputation and industry expertise, while strengthening our presence in the cloud market.”
Danny Drew, Managing Director, South Africa, Avaya


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit



Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.

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