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Avaya to Drive Digital Transformation Strategies at Avaya Technology Forum Dubai


Three-day event will highlight cloud-based smart solutions aimed at accelerating digital transformation in vertical industries

Dubai - UAE, 2016: Avaya, a global leader in business communications software, systems and services, will showcase its cloud-based solutions designed to help public and private-sector organizations achieve their digital transformation objectives at the fifth annual Avaya Technology Forum 2016 in Dubai, United Arab Emirates. The three-day event will strip away industry hype and dive into the real challenges facing today’s business and technology leaders.

The Avaya Technology Forum, which will be hosted at the Intercontinental Festival City Hotel, Dubai, on March 15-17, will feature keynote presentations from Avaya’s global leadership team, industry experts, and key technology partners. Customers for the Middle East, Africa, India and China will learn more about Avaya’s development of smart applications, which can be tailored for specific vertical industries and sectors, and deployed and consumed in “as a service” model, helping organizations transition to the smart digital world.

Spending on the 3rd Platform technologies – such as Big Data, analytics, mobility, and Cloud – that form the raw materials of digital transformation will account for over half of IT expenditure within the next two years, according to industry analyst firm IDC, as enterprise CEOs increasingly place digital transformation at the center of their corporate strategies. Through in-depth technical sessions and tailored expert engagement, ATF 2016 is focused on helping organizations make the most informed decisions possible about transitioning to a truly integrated Digital Enterprise.

Through in-depth technical sessions and tailored expert engagement, ATF 2016 provides a unique opportunity for attendees to experience how Avaya’s solutions and services are addressing the challenges facing today’s industry leaders. At ATF 2016, Avaya will share and showcase roadmaps and solutions to help businesses improve operational excellence, enhance customer satisfaction and drive greater competitive differentiation. Smart applications can be customized to suit any sector or industry’s specific need, through the Avaya Engagement Development Platform.

Avaya will also showcase its SDN Fx fabric networking architecture – the first in the industry to deliver “connect anything, anywhere” simplicity, allowing devices and users at the network edge to be added easily to the network. SDN Fx delivers on the promise of SDN, without the hidden complexity that comes with towering and complicated overlays of software and hardware.

ATF 2016 is sponsored by Axis Communications, Integrated Research Limited, Plantronics, Senetas, Siemon, and Verint. The Official Broadcaster is CNBC.


“Digital transformation offers businesses, vendors and channel partners the opportunity to re-define their customer experience and achieve greater levels of enterprise engagement. Avaya’s vision and innovations revolves around helping our customers in the region accelerate digital transformation, make smarter decisions and deliver seamless customer engagement through innovative technologies. ATF 2016 is the perfect platform to showcase how we are helping enterprises of all sizes to create new experiences that deliver value to their customers and drive competitive advantage.”

Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya

Event Details

Date: March 15-17, 2016
Venue: Intercontinental Festival City Hotel, Dubai UAE
For more information: Please click here

About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premise and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage. Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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