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Cara Jewellers Powers Expansion Plans with Avaya SDN Fx


Leading Dubai-based jeweler deploys next-generation networking technology to support expansion plans in Qatar and Europe and to centralize operations

Dubai - UAE, 2016: Avaya, a global leader in business communications software, systems and services, announced today that Cara Jewellers, one of the leading jewellery traders and manufacturers in the United Arab Emirates, has deployed the innovative Avaya SDN Fx fabric networking technology to support its expansion plans and reduce costs.

Established in Dubai in 2004, Cara currently operates seven retail shops and two manufacturing units. The company is looking to add sites in the UAE, and to expand operations abroad, with shops planned for Europe and Qatar in the coming year. Cara also wanted to centralize its IT infrastructure, including its IP surveillance system for security, and enable mobile access for all employees via WiFi, while controlling communications costs.

With Avaya SDN Fx, all management software is centralized, with a single administrator managing the entire IT operation. Services can be easily extended to any location anywhere in the world, with all members of staff connected through a single wireless system. With Fabric, Avaya provides different zones for CCTV, telephony and the network, making the system virtually impossible to hack, and all camera feeds can be monitored from a central location.

The Avaya SDN Fx architecture, built on Avaya Fabric networking technology, is the first to deliver “connect anything, anywhere” simplicity, shaving weeks in provisioning time by allowing devices and users at the network edge to be added easily to the network. New services can be deployed quickly and easily, while ensuring reliability in service delivery and network access.


Anilkumar Pethani, Managing Director, Cara Jewellers:

“With our constant drive for expansion, Cara needed a network infrastructure that could adapt to our needs and move at the speed we wanted to go. With Avaya SDN Fx, we have the technology platform to power our growth, while generating a ROI. The investments we have made today will support services we will deploy in the future and help us achieve our goals.”

Frederick Sabty, Global Vice President, Hospitality Solutions, Avaya:

“Enterprises of all sizes today are looking for greater network agility to help them gain a competitive edge. Given the nature of Cara’s business, security and reliability are non-negotiable, and Avaya SDN Fx delivers ease of use and peace of mind in their network infrastructure, while underpinning their growth goals.”

About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premise and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage. Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at

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