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Middle East Hoteliers Accelerate Digital Transformation to Deliver Superior Guest Experiences


Avaya Reports 40% Increase in Regional Hospitality Business as Hotels Seek Competitive Differentiation

Dubai – UAE 2016 – Hotel owners in the Middle East are embracing digital transformation initiatives to create unparalleled guest experiences, and stand out from competitors, Avaya announced today. With occupancy levels and average daily rates declining across the region, hoteliers are tapping solutions from Avaya, a global leader in business communications software, systems and services, to modernize their services, produce new revenue streams and enhance operational efficiency.

Avaya’s regional hospitality business grew 40% in the first half of the company’s fiscal year, even as the Middle East and Africa were the only regions worldwide to post declines in occupancy and average daily rate (ADR), according to research firm STR Global, with ADR in the Middle East dropping 10.8% in April. Weak oil prices, geopolitical instability and reduced demand are weighing on results, leading to hoteliers seeking solutions that can reduce total cost of ownership while still delivering superior guest experiences.

Frederick Sabty, Vice President Hospitality Solutions, World Wide Avaya, said: “With the region preparing for major events such as Expo 2020 in Dubai and the FIFA World Cup in Qatar in 2022, hotels need to offer compelling experiences and differentiated services to stand out from the crowd. Today’s traveler is no longer satisfied with the traditional Hotel Experience – they expect seamless connectivity across multiple devices, real-time access to information and services, customized in-room entertainment and an individualized experience that meets their own unique needs.”

Minor Hotel Group (MHG), owner and operator of hotels and resorts in 22 countries, has deployed innovative unified communications, contact center and networking solutions from Avaya across its hotels in the region, as part of its plans to increase its footprint in the Middle East.

Hari Nair, Director of Technology Middle East, Minor Hotel Group, said: “Minor Hotel Group is committed to delivering the perfect guest experience and exceeding our visitors’ expectations every time. With Avaya, we are able to deliver the mobile, interactive, secure experiences that our guests deserve, meeting their needs today and for the future. Avaya solutions allow us to deliver innovative services quickly, enhance operational efficiency, and reduce total cost of ownership, while powering our digital transformation journey.”

The digital transformation drive is across the industry, with Avaya seeing an increasing range of hotels investing in digital strategies to enhance their guest experience, while hoteliers are also looking to consolidate their ICT infrastructure and resources, and focus on total cost of ownership.

Digitally transformed organizations in the hospitality sector can benefit from:

  • Mobility solutions to enable employees and guests to access their preferred services securely from anywhere on the property, and on their preferred mobile devices;
  • Social integration, to enable customers to ‘share’ their experience on the go.  Hotels are also able to build up data banks based on customer feedback and fine-tune their service to further improve the guest experience based on their profiles.
  • In-room experience, with a shift from guests having to dial multiple numbers for services to being able to interact with a single agent who is contextually aware of the guest.

In the GCC, more than 80 per cent of all local hotel brands work with Avaya on transforming the guest experience, and globally, eight out of every 10 hospitality brands use Avaya solutions.

About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.

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