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Avaya Appoints New U.S. Sales Vice Presidents


Santa Clara, Calif. – August 16, 2017 – Avaya today announced the appointment of two new area vice presidents for the U.S. theater. Bruce Rosen and Jim Haigh will lead sales strategies for all segments of customers care, directly and through channel partners, account teams and operations in the Western and Southern areas, respectively.

Bruce, who joins Avaya to drive sales in the U.S. Western region, is an experienced sales and marketing leader. Most recently he led Newport Strategy Advisors, a professional services company. Bruce has a long, successful track record of delivering advanced technology and communication solutions while also developing and growing commercial, enterprise and government accounts. He is a graduate of Tufts University.

Jim, who will lead the U.S. Southern sales organization, comes to Avaya with deep expertise in selling cloud, big data and software solutions following 20 years with Microsoft. Throughout his career, Jim has successfully managed a variety of teams, delivering profitable results, innovative problem solving, as well as customer and partner satisfaction. He holds a dual degree from Radford University – College of Business and Economics in marketing and MIS.


“As Avaya looks to the future and the completion of our debt restructuring, we are more focused than ever on tightly aligning our sales organization with the needs of our customers and partners. This starts with strong leadership. Bruce and Jim have the skills, qualities and expertise that are critical to drive success for Avaya and our partners, and most important of all, to assure the satisfaction and loyalty of our customers.”
Jim Geary, general manager, Americas sales and services

About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications — offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

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