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M-Tech and Avaya Power Family Jewellers into the Digital Age


W. Bruford goes live with unified communications in the cloud from M-Tech Systems, powered by Avaya

Guildford, UK – 2017 – W. Bruford, a family-run jewellery chain based in the UK, has gone live with a new cloud-based unified communications system powered by Avaya. The new server and telephony solution has already improved customer experience, led to dramatic cost-savings and given the business a technology advantage over its competitors.

W. Bruford – which has been operating for over 130 years – runs three stores in Eastbourne, on the south coast of England. Like many other businesses, it has found that more and more of its customers are shopping and buying online. With its legacy phone system offering limited functionality and nearing end-of-life, W. Bruford brought in M-Tech Systems to conduct a smooth transition to cutting-edge Avaya solutions.

M-Tech Systems, one of the first leading technology providers to offer Powered by Avaya IP Office solutions when they launched last year, conducted an audit of W. Bruford’s existing systems and oversaw an implementation with maximum impact and minimum fuss. W. Bruford rolled out Avaya IP Office, integrated with a cloud-based Citrix server, across all three sites simultaneously – and completed the switchover in just one hour during lunchtime. The technology experts had recommended Avaya as the best option for an all-round solution and a single point of contact for customers.

Following a seamless implementation, W. Bruford quickly reaped the rewards delivered by a system that improves customer experience, offers greater resilience and scalability, and is all hosted in a secure data centre. Staff have benefitted with new cordless handsets on the shop floor, allowing employees more freedom of movement and easier multi-tasking. The business now has a recorded advertising voiceover, allowing it to promote its products even when users are on hold.Above all, the implementation of Avaya’s solution has delivered immediate cost benefits: with VoIP calls, W. Bruford no longer has to pay line rental or call charges, resulting in saving at least £250 per month.


“There has definitely been a shift in retail towards a more technology-intensive model, with online transactions needing to be simpler and faster. Avaya’s technology has helped us make the digital transformation that we needed to stay ahead of the competition, thanks to cost savings, better employee communication between sites and improved customer experience.”
Ashley Pugh, Managing Director for W. Bruford

“Unified communications unlocks so much capability, allowing businesses to be fully connected, scalable and flexible. The Avaya technology has optimised communications for W. Bruford through a flexible architecture that leverages existing investments and accommodates their changing business needs.”
Steven Hayes, Head of Technology, M-Tech Systems

“At Avaya, we are strong believers in the power of the cloud – and that businesses of all sizes should have equal access to the benefits it can bring. It’s great to see a family business like W. Bruford – one that is still going strong after more than 130 years – embrace the digital age and prepare for growth, with the help of our market-leading unified communications in the cloud. And just as important, the excellence of M-Tech Systems’ implementation underpins the importance of our relationships with the IT channel in the UK and beyond.”
Ioan MacRae, UK MD at Avaya

About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications — offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

<4>About M-Tech Systems

M-Tech Systems provide a comprehensive portfolio of intelligent services and technology solutions to both the business and education sectors. Operational since 2002 and with 120 years of combined technical experience, M-Tech Systems offers clients an invaluable level of support and knowledge. As a dynamic and enterprising technology provider, working closely with key vendors, their aim is to revolutionise end-user perception and encourage cutting-edge technology adoption.

About W. Bruford

Established in 1886, W. Bruford is one of Eastbourne’s oldest businesses. They offer the finest jewellery, watches and gifts from the most revered design houses around the world. As a family business, they are very proud of their well-earned reputation for providing exceptional service, exclusive choice and attention to detail.

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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