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Zang Cloud Helps Marketing Tracking and Measurement Company Reduce Costs by 94 Percent


WhatConverts taps Zang Cloud to help companies measure customer activity resulting from marketing communications

Santa Clara, Calif. – August 23, 2017 – Tracking results from marketing efforts is an inexact science at best, but WhatConverts – a company that specializes in tying such efforts to customer activity – has reduced those variables by developing a unique system supported by Zang Cloud. Zang Cloud is a Communications Platform-as-a-Service (CPaaS) that allows businesses such as WhatConverts to easily communication-enable any application, workflow or business process.

WhatConverts works directly with marketing agencies, which provide the service for their end customers. Today, the company tracks marketing for more than 5,000 clients, including the Vancouver Canucks, auto dealerships and e-commerce businesses across every industry. The company had been using a costly tracking solution that required multiple service providers with marginal reliability. WhatConverts needed a more reliable and sustainable solution.

With Zang Cloud, WhatConverts found all the capabilities it had before – and more – in an affordable, easy to use package. With Zang powering call tracking, the WhatConverts solution can gather information about the origin of the call, such as Google AdWords or a website.

With more features and lower cost with Zang Cloud, WhatConverts now plans to transition exclusively to the platform for call tracking. In doing so, the company will reduce its call tracking costs by 94 percent – savings that benefit both the company and its customers.

“Zang Cloud gives us a stable, flexible platform on which to build our solution and achieve our mission of helping clients better measure their marketing. With the move to Zang Cloud, we reduce costs for end customers while providing more detail and data for them to make better marketing decisions. Zang has proven to be an excellent partner in helping us bring more benefits to our clients.”
Jeremy Helms, co-founder, WhatConverts

Read more about WhatConverts and how the Zang Cloud helps drive greater benefits at a lower cost in the case study here.

About WhatConverts

WhatConverts tracks how phone calls, web forms and e-commerce transactions tie back to customer activity. In turn, clients know which marketing investments generate the greatest impact so they can focus their budgets accordingly.

About Zang, Inc.

As the industry’s first all-in-one cloud communications platform and applications-as-a-service, Zang makes it easy to add communications as a natural part of any app or browser experience. Zang helps developers to easily and quickly build in high quality communications instantly into their apps, allowing companies to dramatically enhance their communications experience internally and externally. With Zang, you can take advantage of the best of the web through the apps services and APIs available today at

About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications — offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

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