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Avaya Enhances Its Edge Channel Program to Fuel Partner Growth

01-09-2019

Accelerated Incentives Drive Solution Selling and Cloud Offerings for 2019

SANTA CLARA, Calif.--()--Avaya Holdings Corp. (NYSE:AVYA) today announced a series of enhancements to its award-winning Edge Channel Partner Program, designed to fuel its global channel partner growth.

The program was named a 2018 5-Star channel incentive program by CRN and the Channel Company, and the enhancements are designed to improve Avaya partners’ ability to grow by stimulating sales of cloud solutions, leveraging a simplified incentive structure and more tailored benefits with an improved enablement model. Simplified and streamlined program requirements combined with increased benefits and rebates will expand the Avaya channel partner community across multiple business types, including enterprise VARs, mid-market and small-medium businesses, system integrators and more.

Integrating extensive feedback and input from partners, the Avaya Edge updates also place an emphasis on partner inclusivity, aiming to enable growth regardless of the size or unique partner business model. This means Avaya Edge is now the only channel program in the industry to provide equal growth opportunities to partners of any size.

“Avaya Edge is a comprehensive program for channel partners that now benefits from further improvements for 2019,” said Tim Banting, Principal Analyst, GlobalData. “Some vendor programs leave channels confused with complex structures and incentive programs which can lead to misaligned sales behavior and issues in partner profitability. Avaya has constructed a comprehensive program that simplifies, integrates and aligns with channel partner needs to help drive growth and introduce additional business opportunities.”

With the Edge Program, Avaya has already made significant progress in growing partner business over the past year. Between 2017 and 2018, the number of partners eligible for rebates increased by 281%, and there was a 159% increase in the number of partners with more than 10% growth. The company’s 2019 strategy will build on these positive results.

“Much of the coming year’s focus will empower channel partners to easily deploy cloud-based products as cloud adoption continues to skyrocket, for example, Avaya has grown its public cloud seats 300% in the past year,” said Dino Di Palma, Avaya President, Americas Sales and Global Accounts. “With offerings for small-medium businesses (SMB), mid-market and enterprise, Avaya’s range of cloud-based services continues to expand and is expected to provide significant growth opportunities for all channel partners in 2019.”

Avaya will provide training, workshops and additional information on the Edge Partner Program at its upcoming annual user group conference. From January 20 – 23, Avaya ENGAGE® will span four action-packed days. The conference will bring partners closer to industry experts and thought leaders covering challenges and solutions affecting the industry through general sessions, hands-on workshops, roundtable discussions, breakout sessions and more. The Avaya Partner Forum, hosted at Avaya ENGAGE, on January 21st, is the company’s exclusive partner event. The keynote speakers including Avaya CEO, Jim Chirico and his executive team will present the company’s FY19 vision and channel strategy. Avaya’s collection of content experts will drive conversations helping partners derive maximum value from selling Avaya solutions.

About Avaya

Avaya is a global leader in digital communications software, services and devices for businesses of all sizes. Our open, intelligent and customizable solutions for contact centers and unified communications offer the flexibility of Cloud, on-premises and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA. For more information, please visit www.avaya.com.

Cautionary Note Regarding Forward-Looking Statements

This document contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “our vision,” “plan,” “potential,” “preliminary,” “predict,” “should,” “will,” or “would” or the negative thereof or other variations thereof or comparable terminology and include, but are not limited to, expected cash savings and statements about growth, exchange listing and improved operational metrics. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. The factors are discussed in the Company’s Registration Statement on Form 10 filed with the Securities and Exchange Commission, may cause its actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and uncertainties, please refer to the Company’s filings with the SEC that are available at www.sec.gov. The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, considering these risks and uncertainties, the matters referred to in the forward-looking statements contained in this report may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Source: Avaya Newsroom

All trademarks identified by ®, TM, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc. All other trademarks are the property of their respective owners.

Contacts

For media inquiries:
Alex Alias
alalias@avaya.com

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