Annual Guide Recognizes the IT Channel’s Top Partner Programs
SANTA CLARA, Calif.--(BUSINESS WIRE)--
Avaya Holdings Corp. (NYSE:AVYA), a global leader in solutions to
enhance and simplify communications and collaboration, announced today
that CRN®,
a brand of The
Channel Company, has given Avaya a 5-Star rating in its 2019 Partner
Program Guide. This annual guide identifies the strongest and most
successful partner programs in the channel today, offered by the top
technology suppliers for IT products and services. The 5-Star rating
recognizes an elite subset of companies that offer solution providers
the best partnering elements in their channel programs.
To determine the 2019 5-Star ratings, The Channel Company’s research
team assessed each supplier’s partner program based on investments in
program offerings, partner profitability, partner training, education
and support, marketing programs and resources, sales support, and
communication.
Avaya’s Edge Partner Program is a comprehensive approach that
simplifies, integrates and aligns with channel partner needs to help
drive growth and introduce additional business opportunities. The Edge
Partner Program enhances their ability to grow by helping to stimulate
sales, leveraging a simplified incentive structure and more tailored
benefits with an improved enablement model. Streamlined program
requirements combined with increased benefits and rebates will expand
the Avaya channel partner community across multiple business types,
including enterprise VARs, mid-market and small-medium businesses,
system integrators and more.
Integrating extensive feedback and input from partners, the Avaya Edge
also places an emphasis on partner inclusivity, aiming to enable growth
regardless of the size or unique partner business model. This means
Avaya Edge is now the only channel program in the industry to provide
equal growth opportunities to partners of any size.
“With new technologies emerging every year, evaluating which IT vendors
to partner with grows increasingly more complex for solution providers,”
said Bob Skelley, CEO, The Channel Company. “We are proud the CRN
Partner Program Guide has become the trusted resource to identify the
most rewarding partner programs and provides crucial insight into their
strengths and benefits for the channel.”
“Our ongoing commitment to our partners and their success has resulted
in ten consecutive years of achieving the 5-star rating from The Channel
Company, and more importantly, has solidified our position as a trusted
communications technology provider to the channel,” said Frank Ciccone,
Avaya Vice President of U.S. Sales. “Avaya is unique in being recognized
each of the ten years of this award, and we are committed to further
strengthening our channel partnerships. Proof of this are the
enhancements made to the Edge Partner Program this year, and we continue
to innovate and focus on customer success.”
The 2019 Partner Program Guide will be featured in the April issue of
CRN and online at www.CRN.com/ppg.
About Avaya
Businesses are built on the experiences they provide, and every day
millions of those experiences are built by Avaya (NYSE: AVYA). For over
one hundred years, we’ve enabled organizations around the globe to win –
by creating intelligent communications experiences for customers and
employees. Avaya builds open, converged and innovative solutions to
enhance and simplify communications and collaboration – in the cloud,
on-premise or a hybrid of both. To grow your business, we’re committed
to innovation, partnership, and a relentless focus on what’s next. We’re
the technology company you trust to help you deliver Experiences that
Matter. Visit us at www.avaya.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our
dominant media, engaging events, expert consulting and education and
innovative marketing services and platforms. As the channel catalyst, we
connect and empower technology suppliers, solution providers and end
users. Backed by more than 30 years of unequalled channel experience, we
draw from our deep knowledge to envision innovative new solutions for
ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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Copyright ©2019. CRN is a registered trademark of The Channel
Company, LLC.
All rights reserved.
Source: Avaya Newsroom
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190408005067/en/
For Media Inquiries:
Alex Alias
alalias@avaya.com
The Channel Company Contact:
Jennifer Hogan
The Channel
Company
jhogan@thechannelcompany.com
Source: Avaya Holdings Corp.