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Avaya Appoints William Madison as Vice President, North America Cloud Sales to Drive Increased Growth and Adoption of Cloud Communications Solutions


SANTA CLARA, Calif.--(BUSINESS WIRE)-- Avaya Holdings Corp. (NYSE:AVYA), a global leader in solutions to enhance and simplify communications and collaboration, today announced it has appointed William Madison as Vice President of Cloud Sales for North America. Madison will be responsible for enabling accelerated growth and adoption of Avaya cloud solutions with customers and partners, including the new Avaya Cloud Office UCaaS offer resulting from the company’s recent strategic partnership with RingCentral.

Avaya is addressing the evolving and growing market for cloud-based unified communications, collaboration and contact center cloud solutions for organizations from large enterprises to small-medium business, leveraging an extensive channel ecosystem to extend its market reach. In his role, Madison will have a major focus on Avaya Cloud Office, coming in the first quarter of 2020, a new solution intended to provide customers with a seamless journey to cloud-based unified communications built on the industry’s leading UCaaS platform combined with Avaya-only capabilities including unique features, device interoperability and migration tools.

Madison comes to Avaya from Masergy Communications, a secure software-defined network and cloud platform company for the digital enterprise, where he was Vice President of Global Channel Development and Channel Chief, focused on Masergy’s go-to-market in both the US and EMEA regions. During his tenure at Masergy, Madison was recognized with several industry awards, most recently the 2019 Circle of Excellence at Channel Partners. Prior to Masergy, Madison held several leadership roles focused on establishing new strategic partnerships and building specific sales alliances expanding routes to market and increasing near and long-term revenue contributions.

“Demand for comprehensive cloud communications and collaboration applications continues to accelerate, and we believe Avaya’s partner ecosystem plays a critical role in meeting this demand,” said Jon Brinton, Avaya Vice President, North America Channel Sales. “As Avaya continues its focus on delivering cloud solutions to help address the needs of our customers and partners, we’re excited to have Madison join our company with his extensive industry experience and demonstrated leadership building and expanding successful channel relationships.”

“This is an exciting time to be joining Avaya, as the company strengthens its cloud portfolio and there is tremendous excitement among partners and customers around Avaya Cloud Office and our focus on providing a simplified customer journey to the cloud,” said Madison. “Avaya serves a majority of the largest organizations globally and has continued to be one of the leaders in the market in customer and employee experience. As organizations of all sizes increasingly plan to adopt cloud communications, I look forward to helping to drive growth for our customers, partners and Avaya.”

About Avaya

Businesses are built on the experiences they provide, and every day millions of those experiences are built by Avaya (NYSE: AVYA). For over one hundred years, we’ve enabled organizations around the globe to win – by creating intelligent communications experiences for customers and employees. Avaya builds open, converged and innovative solutions to enhance and simplify communications and collaboration – in the cloud, on-premise or a hybrid of both. To grow your business, we’re committed to innovation, partnership, and a relentless focus on what’s next. We’re the technology company you trust to help you deliver Experiences that Matter. Visit us at

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Source: Avaya Newsroom

Alex Alias

Source: Avaya Holdings Corp.

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